Associate Brand Manager

📁
Marketing
📅
9625 Requisition #
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https://www.overheaddoor.com

https://www.wayne-dalton.com

https://www.nationserve.com


POSITION OVERVIEW

This position reports to our Senior Brand Manager of Marketing and requires an experienced, dedicated, self-motivated, energetic individual who will develop, manage, and execute the long-range and annual brand marketing plan and activities for the NationServe team within the Access Systems Division of Overhead Door Corporation. This includes marketing planning and budgeting, brand positioning and communications, and promotional planning and execution.

 

KEY RESPONSIBILITIES

  • Interact with all organizational levels within Access Systems Division and NationServe.
  • Develop and implement the marketing objectives, strategies, and the long-range and annual plans for NationServe.
  • Manages marketing budget and spending for NationServe.
  • Monitors performance measurements to ensure sales volume and shared objectives are accomplished.
  • Manages all messaging, digital, media, and creative, including co-op claims, for NationServe. 
  • Delivers a variety of media including local ad and lead-generation campaigns, websites, SEM, social media, sales presentations, display advertising, e-mail, trade shows and events.
  • Creatively identifies opportunities for growth by effectively utilizing market research, competitive analysis and trend analysis.
  • Works with vendors to create promotional/sponsorship ideas that support the brand, delivers on consumer/trade/segment objectives and delivers sales growth.
  • Analyzes and evaluates the effectiveness of promotional programs and sponsorships.
  • Works hand-in-hand with the Wayne Dalton and Genie sales organization(s) to ensure that corporate objectives are met and that our strategies and programs are effectively implemented.
  • Works with NationServe management and sales to develop channel marketing programs.
Qualifications
  • 3-6 years of progressively responsible brand/marketing experience, preferably in a CPG or Consumer Durables company.
  • Results-oriented with a strong record of execution and accountability.
  • Ability to manage and complete multiple high-priority projects and activities with strict deadlines and limited internal staff and budget.
  • Exceptional communication skills (written oral, presentation), strong editing skills with a great attention to detail.
  • A good eye for graphic layout.
  • Exceptional analytical and problem solving skills.
  • Ability to gather, coordinate and synthesize data to develop understanding of key insights.
  • Strong organizational and time management skills.
  • Computer proficient in Microsoft Office Applications: Excel, Word and Power Point.
  • Graphics design experience a plus

EDUCATION

  • BA/BS Marketing or Business



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At Overhead Door Corporation, we recognize people as the core of our strength. We offer our employees a collaborative culture and the opportunity to make the most of your talents. Join our team to earn bragging rights by belonging to an industry leading, world class organization. If you are interested in becoming part of a Powerful team of People, view our career opportunities!


Overhead Door Corporation is proud to be an Equal Employment, Affirmative Action employer of talented people who make things happen –a powerful and diverse team that includes women, minorities, individuals with disabilities and covered veterans.


Overhead Door is proud to be a drug free environment.


The following link provides more information regarding the Federal laws prohibiting discrimination in employment: EEO is the Law – Notice of Applicant Rights Under the Law

www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf


In compliance with the ADA Amendments Act (ADAAA), Overhead Door Corporation offers accommodations for individuals with disabilities that want to apply for a position. Request disability accommodations:

Phone: 469-549-7100 E-mail: accommodation_request@overheaddoor.com